Everyone Has Teeth

Sometimes you're on a plane, pressing your face against the cold oval window, staring down at a city of millions. Tiny cars. Tiny rooftops. Tiny people, each with a mouth full of teeth. And the thought hits you like turbulence: someone down there is getting rich selling two-dollar toothpaste. Not software. Not strategy. Toothpaste. And they're outselling you. That's the brutal, beautiful truth about business — the person solving a problem everyone has will always beat the person solving a problem everyone admires. Pain is a better salesman than prestige. People buy what they need before they buy what impresses them. Toothpaste wins. Every time. The question worth sitting with, somewhere above the clouds, is simple: are you selling something people need, or something you just really wish they did?